Accumen Pharmaceuticals was new in pharma sector as compared to the other big players.
It desired to develop its marketing force in a well thought-out way. Accumen Pharmaceuticals
has more than 100 Medical field staff. It was their vision to maintain and access up-to-date
information gathered by this staff.
Challenges
The challenges were in developing system, which would while catering to the client
requirements, would also consider the following key features -.
- Extensibility - To allow complete customization based on individual departmental
prerequisites. . - Scalability - To accommodate large numbers of new users without affecting
performance. - Security – To Provide completely customized access privileges. User level security, as
well as system maintenance operations such as archiving for reducing the risk of
data corruption to data loss. - Ease-of-use - creating and retrieving in formation by non-technical staff.
- Flexibility - allowing users to add new fields, define field properties and design area
wise groups, in order to cater to the changing needs of the sales department. - Extensive reporting functionality based on user-defined criteria and provisions for
custom-defined reports.
Solutions
To maintain the standard of work and keep the application cost effective, Ahem! Management
Solutions conducted series of meetings with the top management of the sales department of
Accumen Pharmaceuticals to explore actual needs of system users. This led to design and
development of solution that integrated sales force activities of company.
The system allows linking all sales field personnel across the world with HO.
FieldstaffOnline provides valuable information on daily visits to doctors, chemists. Stockists,
primary and secondary sales, product wise stocks with depots and stockiest, stocks of
samples/gifts with Reps, Over due invoices etc.
The Outcome
FieldstaffOnline has reduced cost of posting reports to head office and various sales
locations. It has allowed Accumen Pharmaceuticals to virtually zero-out the time between
actual collections of market information to decision making using market intelligence
collected by FieldstaffOnline.
